The Consumer Experience Manager is expected plan and direct policies and programs as they are related to the overall Magic Hat consumer experience; Facilitate collateral materials, such as posters, contests, coupons, or giveaways, internet presence and more TBD to create extra interest in the purchase of Magic Hat product; Coordinate and execute special events for Magic Hat Brewing Co.; Oversight and management of public relations for the Marketing Department.
Essential Functions:
- Confer with department heads or staff to discuss topics related to the promotion of Magic Hat products and of the Magic Hat experience. <-- I CAN CONFER
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect your job. <-- I CAN READ
- Gather and organize information to plan promotional campaigns; create a long term plan on a promotion calendar including (but not limited to):
- Plan and prepare promotional material to increase sales of products or services, working with customers, Cosmic Council and sales departments.
- Publish inter-department communications (i.e. electronic execution calendar).
- Foster sponsorships and partnerships: <-- HIGHLIGHT FOR ME
7. Exploring remote Kiosk/special event/concession opportunities
- Close Working relationship with the Magic Hat Artifactory (retail Store)
- Manage programming for the company in the following capacity:
- Coordinate and execute special events
- Own the Loyalty Program
- Coordinate website content in accordance with Magic Hat's production cycle
- Represent company at special events to promote products. <-- HIGHLIGHT FOR ME
- Train and direct workers engaged in developing and producing promotional initiatives. Supervisory duties to include Marketing Coordinator, The Voice, interns and seasonal staff as necessary.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further Magic Hat's campaign goals.
- Responsible to company donations to include tracking and fulfilling donation requests and reporting out on donations made.
- Must set annual public relations' objectives to accomplish company goals and initiatives.
- Implement and manage an administrative system to execute plan.
- Manage the Magic Hat /Orlio PR program
Performance Standards:
*on-time execution of marketing content for consumer experience events, contests, content, resulting in on-time delivery of materials
*quality, brand-consistent content for consumer programming resulting in high contest entries
*selection, planning, and execution of quality MH and Orlio branded events resulting in massive sampling opportunities and positive brand experiences
*high visibility of strong, appropriate brand presence at major events resulting in greater sampling
*Positive interactive experiences at high profile events resulting in
numerous email names
*dynamic content for people pages resulting in growth of People community
*on time delivery and follow through of PR materials to appropriate outlets via in-house and out of house resources to result in multiple features, quality mentions, blog entries, references and press opportunities for the MH and Orlio Brands
*Efficient use of in house resources, staff, freelancers, interns,
part-timers resulting in effective communication and consumer experience in the most cost effective way
*Cohesiveness of all sales materials, web programming, contests, email content resulting in coordinated consumer experience through all MH touch-points
Technical, Professional, and Managerial Skill/ Expertise:
Technical:
· Excellent Organizational skills
· Excellent oral and written communication skills
· Comfort speaking in front of groups with imagination, enthusiasm and charm
· Proficiency with personal computers / laptops and associated programs (Windows 98,Word, Excel, PowerPoint, Outlook, Schedule)
· Intimate knowledge of Craft Beer and Magic Hat Brewing Co.
Professional:
· Can represent the company at the corporate level
· Capable of being a company spokesperson, if needed, in a public relations situation.
· Knowledge of modern business communication, including style and format of letters, memos, reports, etc.
Expert Managerial:
· Time Management - Ability to establish priorities, work independently, and proceed with objectives without supervision.
· Excellent people management ability including leadership and motivational skills
· Excellent organizational and strong analytical skills
· Good reasoning and decision making skills
· Coordination - Adjusting actions in relation to others' actions.
· Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
Level of Decision Making Responsibility:
· Responsibility with budgets
· Responsibility of Brand representation in public
· Evaluate new events and sponsorships for Magic Hat and Orlio
· Responsibility for website content
Management Responsibility:
• Provide direction for event assistants (Merry Pranksters,) Minister of Fermentation Elations Relations and Sales staff at Magic Hat and Orlio events and samplings
• Overall Management of artifactorian and freelance assistance as needed
• Manage department interns as needed
*Manage Voice Postion
Experience and Education:
· Experience
o Four-year experience or equivalent combination of education and experience.
· Education
o Bachelor's degree required, preferably with a concentration in Public Relations, Marketing, or English. Curriculum that includes courses in advertising, business administration, journalism and creative writing preferred but not required.
Job Physical and Environmental Conditions:
Extensive travel: 50-60% of time “on the road” (driving and flying) during summer season (May-October), 30% of time “on the road” (driving and flying) November-April